Dog & Kennel Magazine 2006 Advertising Rates

Contact sales@petpublishing.com for further information.

Dog & Kennel is published by Pet Publishing, Inc. Advertisers and their agents assume liability for advertising content including, but not limited to, text and illustrations, and are responsible for any claims arising from advertising made against the publication or its representatives. The publisher reserves the right to refuse any advertising and is not responsible for content errors in material received camera-ready or for material not meeting mechanical requirements. Rates are subject to change without notice and advertising invoices will be subject to the prevailing rate card at the time of publication. Rate card # 11 effective November 1, 2005.

National Advertising Rates
National Advertising Rates (Color Additions)
National Advertising Rates (Covers)
National Advertising Rates (Inserts)
Breeder, Club, Veterinarian and Dealer Listings
Dog's Direct Market - Mail Order
Worldwide Web Watch
Showcase Product and Literature Guide
Mechanical Requirements
Special Positions and Commissions
Issue and Closing Dates
Production Charges

2006 Dog & Kennel National Advertising Rates (ROP)
Black & White	1x	3x	6x	12x	24x	48x
Full page	$2695	$2560	$2425	$2290	$2155	$2020
2/3 page	2155	2050	1940	1830	1725	1615
1/2 page island	1885	1790	1695	1605	1510	1415
1/2 page	1750	1665	1575	1490	1400	1315
1/3 page	1485	1410	1335	1265	1190	1115
1/4 page	1080	1025	975	920	865	810
1/6 page	945	900	850	805	755	710
1/8 page	675	640	610	575	540	505
1/9 page	540	515	485	460	430	405
1/12 page	405	385	365	345	325	305
1" adlet	190	180	170	160	150	140
Rates are for supplied film. Color additional.
Frequency discounts may be earned with other Pet Publishing publications.

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Color
	1/3 Page or less	Full Page to 1/2 Page	2-Page Spread
Standard process color (each)	$270	$405	$435
Matched colors (each)	385	575	920
Four or three color	810	1215	1945
Metallic inks (each)	910	915	1460
Color charges do not include space cost. Chromalins, color keys or progressive proofs required on all three and four color ads.

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Covers

Second cover...................$5280
Third cover......................$4890
Fourth cover....................$5865
Page 1.............................$5280
Covers are non-cancelable and sold on a consecutive 12-month basis. Rates include 4-color process.

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Insert Rates

2 page insert................$3910
4 page insert................$7045
Inserts: maximum 80# paper stock (maximum acceptable trim size is 8-1/8 x 11). Inserts jog to head. Consult publisher for shipping instructions.

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Breeder, Club, Veterinarian & Dealer Listings

Boldface classified listing................................$195
1" adlet (black & white)...................................$495
1" adlet (2nd color).........................................$595
1" adlet (4-color)............................................ $695
1/12 page (black & white)............................... $695
1/12 page (2nd color)......................................$795
1/12 page (4-color)..........................................$895
Annual rates for 6 issues payable in advance. Includes production. Isue-by- issue display rates available on 1/4 page to 1 page units by request.

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Dog's Direct Market - Mail Order
	1x	3x	6x	12x
1/9 page (2-3/16" X 3") black & white	$395	375	355	335
1/9 page (2-3-16" X 3") four color	$595	565	535	505
1/4 page (4-9/16" X 3") black & white	$735	695	660	625
1/4 page (4-9/16" X 3") four color	$1140	1085	1025	970
1/3 page (7" X 3") black & white	$1110	1055	995	945
1/3 page (7" X 3") four color	$1710	1625	1540	1455

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Worldwide Web Watch

Published in 6 issues per year, the Worldwide Web Watch includes a 1 column inch adlet with turn-key production.

1x - $135

3x - $120

6x - $110

12x - $100

24x - $95

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Showcase Product & Literature Guide

Turnkey 1/6 page 4-color units include all mechanical preparation and color separations. Advertiser supplies 4-color transparency or print with up to 50 words of copy.

1x----$935
3x----$890
6x----$840
12x---$795
24x---$745

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Mechanical Requirements
Unit	Width	Depth
Full page	7	10
2/3 page vertical	4-9/16	10
1/2 page island	4-9/16	7-3/8
1/2 page horizontal	7	4-7/8
1/3 page vertical	2-3/16	10
1/3 page horizontal	4-9/16	4-7/8
1/4 page horizontal	4-9/16	3-5/8
1/6 page vertical	2-3/16	2-5/8
1/8 page vertical	4-9/16	3-5/8
1/9 page vertical	2-3/16	3
1/12 page vertical	2-3/16	2-5/16
1" adlet	2-3/16	1
Bleed: single page, 8-1/8 x11-1/8. Spread, 16-1/4x11-1/8.
Trim: single page, 7-7/8 x 10-7/8. Spread, 15-3/4 x 10-7/8.
Offset: 4 unit, web. Perfect bound. 133 line screen. Right reading emulsion side down negatives. SWOP standards apply.

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Special Positions
When available, add 15% of space cost; on 2-page spread, add 20%. Special positions are non-cancelable within 60 days of closing date. Covers are non-cancelable.

Commission
Recognized advertising agencies receive 15% on space, color, special positions only if specified film is provided and account paid within 30 days of invoice date. A 1-1/2 % service charge per month is charged on any account past due.

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Issue and Closing Dates
Published 6 times a year, bimonthly in February, April, June, August, October, December. Deadline for space orders is the 10th of the fourth month preceding the cover date of issue. Film and inserts must be received by the 15th of the fourth month preceding the cover date of issue. No cancellations are accepted after the closing date. Material received after deadline is subject to late charges.

Issue	Closing Date	On Sale Date
February	10/10	12/20
April	12/10	2/20
June	2/10	4/20
August	4/10	6/20
October	6/10	8/20
December	8/10	10/20

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Production Charges
Rates for production services are available upon request. Production services are not commissionable. Oversized advertising will be adjusted to publication dimensions and invoiced at cost. Advertising material not used for two years will be destroyed unless otherwise requested in writing.

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