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F.A.O.
Schwarz Introduces ASPCA Line of Toys!
Release courtesy of The American Society for the Prevention
of Cruelty to Animals
New
York (September 6, 1999) - The ASPCA recently formed an
association with world-renowned toy retailer FAO Schwarz to
offer the ASPCA Adoptables line of plush toys. This collection
features four cute cats and five hugable dogs. They are of
mixed breed designs to help promote the value and joy of adopting
a mixed breed pet.
The plush
toys are available in all FAO Schwarz stores, the FAO direct
mail catalog and on-line at www.fao.com.
Ten percent of the proceeds from The ASPCA plush collection
will help fund programs for "real" animals in need.
Each plush
toy features a fun yet informative hangtag that also acts
as an adoption certificate, letting children know that this
is a first step toward learning about the responsibility of
owning a live pet. Information on how kids can join The ASPCA
junior membership club is included, and complimentary copies
of The ASPCA junior membership magazine Animaland are
available in all FAO Schwarz locations.
To help
kick off this unique association, a high profile media event
was held on August 5th at the FAO Schwarz flagship store in
New York City. The day began with a press conference that
included longtime ASPCA supporter and friend of animals everywhere,
Mary Tyler Moore. The new ASPCA animated public service announcement
on spay/neuter, featuring The ASPCA spokespets Fremont the
dog and Purrsilla the cat, was shown. Ms. Moore provides the
voice for Pursilla and actor Matthew Broderick is the voice
of Fremont.
A full
day of activities took place, with animals from The ASPCA
shelter available for adoption at the store and animal behaviorists
on site to answer pet-related questions from the public. Information
about ASPCA programs such as the Ani-Med toll-free, petcare
hotline was available, and the ASPCA Care-A-Van mobile spay
and neuter vehicle was on hand for tours.
The
American Society for the Prevention of Cruelty to Animals
was founded in 1866 as the first humane organization in the
Western Hemisphere. Today, the ASPCA has over 475,000 members
and donors, and continues to prevent cruelty and alleviate
the pain, fear and suffering of animals through nationwide
education, awareness, legal and legislative programs. Additionally,
The ASPCA operates a full service animal hospital, adoption
facility, and Human Law Enforcement Department in its New
York City headquarters. For more information about the ASPCA,
visit their website at www.aspca.org.
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