Los Angeles Organization Goes Global With Online Cat Rescue and Adoption Help

[Los Angeles, CA, May 2000] - Spring in Los Angeles- and across the U.S.--means more than warm weather and floral blooms to the animal welfare community. It's also the dawn of "kitten season", when thousands of unspayed female cats give birth into a world where there are not enough adoptive homes for these animals. As part of their mission to rescue homeless cats from shelter euthanasia and the streets, L.A. based Kitten Rescue celebrates the success of its website Kitten Rescue Online (www.kittenrescue.org).

With the help of KittenRescue.org, Los Angeles area residents can use their mouse to find a pet. Homeless cats and kittens are featured in an online "Adopt Me! Photo Gallery" where visitors can view photos and descriptions of animals in need of homes. Kitten Rescue is also proud to be a member of PetFinder.com, a national online database of homeless animals that is now partnered with Petco, Petopia.com, the ASPCA, and Yahoo, among others. Through these "techno-adoptions" alone, Kitten Rescue places an average of 5 cats each week in loving new homes.

As part of its educational and outreach goals, Kitten Rescue Online is a valuable resource for advice on pet rescue, care, and adoption for animal lovers all over the world. In addition to the photo gallery of adoptable cats, features include a kitten care handbook, cat adoption and behavioral advice, a rescue advice board, Ask Our Vet, feral cat management information, and a directory of other animal shelters and rescue organizations regionally, nationally, and internationally.

Says Kitten Rescue Online's volunteer producer Jennifer Castle: "The Web has proven to be a powerful tool for our organization. Not only does it help us find volunteers and great homes for our cats and kittens, but it allows us to provide education and assistance to the public, twenty-four hours a day, seven days a week. Our site is often a welcome discovery when a good samaritan finds a kitten at midnight and has nowhere to turn for information. We've received correspondence from visitors as far away as Thailand, England, and Japan."

All of Kitten Rescue Online's technical and content maintenance is donated. The site also acts as an online fundraising tool through partnerships with iGive.com, The Pet Channel, CatToys.com, and Petopia.com.